Doers and Dreamers – Alexandra Weishaupt

Most business would agree that ‘adaptability’ is one most important characteristics of a successful business along with having a passion and talent for what your chosen endeavor. Meet this week’s Doer and Dreamer, Alexandra Weishaupt, whose practical but elegant fashion sense is driving an effective online shopping experience, supplemented by a low-cost ‘pop-up’ approach that enables her to provide a personal touch for her customers as well.


Your name: Alexandra Weishaupt

Business or organization: HeppShop.Com

Occupation: E-commerce Boutique Owner

What is your approach to your business or occupation that makes you unique?
Hepp Shop originated as a fashionable, affordable and trendy online boutique for women, having launched in February 2016. It wasn’t long before Hepp Shop evolved into a Pop Up Shop, currently located at Cornell St. Studios in Midtown Kingston. This temporary venue is an exciting opportunity to introduce Hepp Shop to my Hudson Valley based customers for a limited time, allowing me to bring my e-commerce business to life in an innovative way! We welcomed our first in-store shoppers with a Grand Opening Sip + Shop on May 5th and the community support was fantastic! I’m thoroughly enjoying engaging with my customers and bringing unique, fashionable and trendy clothing to the women of the Hudson Valley in a fun, relaxed and inviting setting.

Where are you from originally?
I’m originally from Kingston, NY and am thrilled to “pop up” for the summer. The city has never looked better!

What brought you to the Kingston area and keeps you in this area?
Having been born and raised locally, Kingston will always be considered “home.” My family still resides in the area, and I visit quite often. I couldn’t think of a better place to generate interest and welcome women to experience my curated selection of clothing and accessories than in my hometown.

What is your favorite hangout in this area and why?
Boitson’s deck is my favorite spot to frequent. The atmosphere is perfection and the cocktails are even better!

When you’re not in Kingston, what’s your idea of a wonderful city to visit, and why?
When I’m not spending time in my native home, I reside in Charleston, SC with my fiancé and our shih tzu. It’s a beautiful city with amazing history, dining and shopping. It doesn’t hurt that it’s just minutes from the beach! We never tire of the beautiful sites or the southern lifestyle. I would highly recommend a visit!

Tell us something that we never would have guessed about you.
Previously, I worked in television news in Boston, MA, Salt Lake City, UT, the greater Hudson Valley region, NY and Charleston, SC. Given my background, I found that personally, the best way to learn, improve and perfect is through hands on experience. With that, I decided there was no better time than the present to take the leap and launch my own e-commerce business! I’m so “heppy” that I did!